Google Ads expert: how to choose a specialist?

Google Ads — money-maker or money-looser? It all depends on the approach:

You can get acquainted with knowledge selected from the experience of more than 150 Google-related consultations and implementations, as well as frequently asked questions, which was summarized by the owner of the Golden Brothers marketing agency.

Our agency manages ads both directly from its clients’ advertising accounts and from its manager’s account, as outsourcing Google Ads is becoming increasingly popular. In the past 2 years, we have run campaigns worth nearly one and a half billion forints with a 15-fold return.

What is Google Ads (formerly AdWords)?

An online advertising platform where you only pay for clicks – and you have full control over your ads.

You can decide…

what terms you want to appear for

in which area

during which time period

how much you can spend per day

how much you want to spend per click

We will come across two main categories:

1, Google SEO

Organic results indexed by Google and deemed relevant.

2, Google Ads

Featured content sponsored by businesses.

What is Google Ads good for?

It is worth advertising in Ads because people have problems that they are looking for solutions to on the Internet – and if you can solve them for them – then it is definitely worth appearing on this online advertising platform.

Another technical advantage is that while it can take months or even years to reach a meaningful position as a result of search marketing SEO, with the help of Google Ads you can be among the first in a matter of days with a skilled contractor, a Google Ads expert.

That is, you can rent Google’s interface, use its algorithm and audience information in exchange for money.

How effectively does Google Ads work? Is it good for companies?
Search marketing was specifically invented to gain a business advantage. In any case, I usually recommend this as a starting point, because it is very difficult to mess up if an experienced person sets it up.

Practical examples to better understand:

Explanation:

In the image above you can see that a Hungarian business was able to directly generate 20K USD in sales revenue from 5000 USD in 31 days. Important: this does not include those who eventually went into the store and bought it, as we are not just talking about a webshop here.

We can show you a lot of such cases, and it is not necessary to start with such a large amount right away. Based on our experience, with a monthly advertising budget of 50K USD, you can already see that you can generate up to 5 or 10 times more sales revenue.

Does Google Ads always work well?

Not at all. Unfortunately, there are some particularly sad stories where incompetent people have caused enormous damage. Google Ads is like a super sharp samurai sword. In the hands of a veteran (Google Ads expert), it can positively decide the outcome of a battle, but in the hands of a novice, it is a self-destructive tool that is dangerous even for your teammates.

It is not worth playing with it at high stakes without dedicating at least 1-2 hours a day to learning and monitoring it, or without organizing it for a team with verifiable references.

It is quite common that we can be faster than a busy entrepreneur, and we set up ads with a broader perspective, so the expected return multiplier is usually higher in our case than someone who is just “trying”. This is completely natural. We will see this in the image below.

In 3 months, we generated 35.9 million forints from approx. 2 million forints.

You can see in the graph above that the marketing cost (orange line) started to decrease, while the revenue (green line) increased dramatically.

I would like to draw your attention to the fact that we were able to achieve this in the theoretically “stagnant” summer season – with heating technology! Even if we were selling ice cream, it would be fair to say that it went away on its own, but this way we can establish the difficult path 

A common misconception is that Google Ads search advertising is unnecessary for companies with a longer sales cycle… It also works great in cases such as industrial robotics, logistics services, shipping, freight, construction…

This is a source of traffic (i.e. they can also visit you from here) that further strengthens and complements your business.

PPC, online marketing, Google Ads – do they mean the same thing?

These terms are often used interchangeably in everyday language, but it is worth interpreting them as follows.

Online marketing – a collective term that includes all customer-attracting operations that take place on the internet
PPC – “Pay Per Click” is part of online marketing, meaning all advertisements where the advertiser pays not for the view, but for the click
Google Ads – a specific interface within PPC marketing tools, which is preferably supervised by a Google Ads expert that we can also provide

How much does Google Ads cost?

How much should you spend? Is there a minimum, is there a maximum?

It is not worth starting too big, and if it works well, it is not worth maximizing it (if you have the capacity for orders).

Since we know that cost optimization is important, we usually recommend that a business be started for a topic with a maximum of around 1500  per day. So if you are engaged in making kitchen furniture and renovating bathrooms, that is 2 x 1500 / day  for your two activities.

How should you start?

In the case of more complex companies, such as general contractors, where many activities are covered due to the full range of services, or in the case of webshops.

As soon as it can be shown that it is worth being found more often, and you can still handle the number of orders, we can start increasing the  increasing the daily budget is like a floodgate, more and more people find you, contact you, and you can generate more and more profit, even if cost optimization always remains the primary consideration. We are also in a good position because Google Ads paid ads are also the most profitable ads – despite the fact that these are paid ads.

Who can help me with this? What kind of expert do I need?

It is very important that not all marketers are familiar with this interface. It can be said that Google Ads experts need special knowledge if you want outstanding results.

You need a Google Ads expert (formerly Google Adwords expert) who has many references and works in a team.

TWO very important skills are necessary for sustainable development:

Real skills: be able to determine the cost of clicks, see the connections between lots of numbers and analytics (Google Analytics)
The most common is that a team or agency develops a process where the basically real (mathematician) leads the strategy, and a human (creative) helps them formulate the ads. We work this way too – because this is how truly outstanding results can be achieved.

How can you help with this?

Our Google Ads expert team works with the following approach:

We ask you a few helpful questions about where you are now (this is nothing more than a Google Ads audit)

You get expert help, an Adwords expert will show you where you are now, where you can get to, and what you need in between (such as keywords, campaign management, advertising goals, keyword strategy)
We dreamed of Golden Brothers so that we could fully help you in the field of online marketing – all with specialists, experts, not just plate jugglers who want to know everything.

Our clients also recommend us in the following areas:

Marketing plan and marketing strategy
Website analysis, website, landing page creation
Social media and advertising management
Creative work such as graphics, copywriting, email marketing creation
Most of our clients first approach us with a specific area, and then over time we collaborate in more and more areas, building together.